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Get ready for two days that will change your business.
From breakout sessions to product reveals, every moment is crafted to educate, inspire, and connect salon professionals with the future of UV, Sunless, and Wellness.
**Agenda subject to change- more details coming soon
Date
What's Happening
Location
Friday 8 am
Norvell University Core Class
Empire A
Friday 8 am
Sun Is Life Certification
Empire B
Friday 9 am
Owners Only Discussion
Empire C
Friday 1 pm
New Sunshine 2026 Product Training
Empire C
Friday 1 pm
Automated Spray Booth Academy (ASBA)
Empire A
Friday 1 pm
Exhibit Hall Opens
Exhibit Hall
Friday 2 pm
Tech Support LIVE Q & A Session
Empire B
Friday 2:30 pm
Norvell University Hands-On - by appointment
Empire A
Friday 3:15 pm
Devoted Creations 2026 Product Training
Empire C
Friday 5 pm
Sun Evolutions/ Hempz 2026 Product Training
Empire C
Friday 7 pm
Golden Glow Welcome Reception sponsored by New Sunshine
Benton "Top of the Westin"
DAY TWO
Saturday 8 am
Breakfast sponsored by Sun Evolutions
Ballroom- San Francisco
Saturday 8 am
Opening Remarks with Brad Henson
Ballroom- San Francisco
Saturday 8:10 am
Award Winning Services
Ballroom- San Francisco
Saturday 8:25 am
American Suntan Association Update
Ballroom- San Francisco
Saturday 8:40 am
R.A.V.E - with LightSources
Ballroom- San Francisco
Saturday 8:55 am
Staying Relevant: How Successful Salons Master Branding, Positioning, and Storytelling- with Devoted Creations
Ballroom- San Francisco
Saturday 9:45am
The Customer Experience Revolution - Why customer experience is the biggest differentiator in 2026 and how to deliver it. - with Sun Evolutions
Ballroom- San Francisco
Saturday 10:10 am
Inside the Mind of the Modern Salon Client- How Gen Z, Millennials, and wellness-driven demographics buy and behave.- with Innove
Ballroom- San Francisco
Saturday 10:40 am
Winning Back the Sale: Strategies to Outsell Online Diversion- with Jessica Stone
Ballroom- San Francisco
Saturday 11:10 am
Sales & Retail Culture: Creating a Team That Naturally Sells - Motivational talk + practical frameworks.- with New Sunshine
Ballroom- San Francisco
Saturday 12 pm
Lunch
TBD
Saturday 1 pm
Exhibit Hall Opens
Exhibit Hall
Saturday 1 pm
Mastering 2026 Pricing & EFT Strategy
Ballroom- Chicago C
Saturday 1 pm
Sunless Success: Flawless Prep & Product Add-Ons
Ballroom- Chicago B
Saturday 1 pm
The Future of Indoor Tanning: Emerging equipment, customer behavior, hybrid tech, and what drives growth.
Ballroom- Chicago A
Saturday 1:45 pm
Calendar to Cash: Monthly Promotions That Boost Your Bottom Line.
Ballroom- Chicago C
Saturday 1:45 pm
Retail & Lotion Selling Made Simple
Ballroom- Chicago B
Saturday 1:45 pm
Coverage Matters: What Every Salon Owner Needs to Know
Ballroom- Chicago A
Saturday 2:30 pm
Becoming a Wellness Hybrid: What to Know Before Adding Red Light.
Ballroom- Chicago C
Saturday 2:30 pm
Social Media for Staff: Reels, Photos & Quick In-Salon Content
Ballroom- Chicago B
Saturday 2:30 pm
The Wellness Expansion Blueprint- How and why salons are transitioning into Wellness- HaloTherapy
Ballroom- Chicago A
Saturday 3:15 pm
Recruiting, Training & Keeping Great Employees in 2026
Ballroom- Chicago C
Saturday 3:15 pm
Mastering Difficult Customer Conversations
Ballroom- Chicago B
Saturday 3:15 pm
Beyond the Basics: Brainstorming Smarter Solutions for Salon Success
Ballroom- Chicago A
Saturday 4 pm
Pink Paradise Finale Celebration sponsored by Devoted Creations
Exhibit Hall
Exhibit Hall Closes 6pm
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