Rich Kizer & Georganne Bender

consumer anthropologists, speakers, authors and consultants

"Who's Who" in business

KIZER & BENDER are contributors to MSNBC’s television program Your Business. They made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers, have been named two of Retailing's Most Influential People, are included in the Top 40 Omnichannel Retail Influencers, and the Top 50 Retail Influencers four years running. Their award-winning Retail Adventures blog was named the Top Retail Blog by PR Newswire Media, and is included in the Top 25 Websites for Retailers, Top 50 Retail Blogs, and the 7 Best Retail Publications just to name a few. KIZER & BENDER are partners and emcees for the popular Independent Retailer Conference recently served as official correspondents for the National Retail Federation’s 2017 Shop.org Digital Retail Conference.


Joe Schuster

(Sun is Life Instructor)

A 30-year industry veteran, Joe is the Senior Writer at IST magazine and the lead instructor for IST's Sun is Life certification course. He has taught certified salon operator training for the past 20 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacts with the FDA, state & local regulatory agencies on indoor tanning related issues. Married with 3 sons, he resides in metro Atlanta with his wife, Beth.

Brandon Cardinal

(Norvell University Instructor, Vice President of Norvell Sales)

Brandon has claimed his place among the leaders in the sunless tanning industry with his over 25 years’ experience.
Currently, Brandon is VP of Sales for Sunless, Inc’s Norvell Division and leader of Norvell University, the renowned leader in sunless education and training.
His diverse industry experience as a sales representative and manager for a salon distribution company, equipment manufacturer representative, and owner of multiple salons, Brandon speaks from a place of firsthand knowledge.
Brandon takes his experience’s to heart and shares them in an effort to educate and enlighten new and old industry 

David McFarland

(Sun Evolutions – Global Sales Trainer)

David brings over 12 years of Global indoor tanning training experience. A customer service and lotion fanatic who gauges his success on his ability to “walk the talk” and work with salons behind any sales counter.

Susan Carlton

(New Sunshine – Regional Sales Manager)

For over 30 years, Susan has worked directly with salon staff members, owners, distributor management and staff helping them become more confident, more professional and more successful than ever before.
From The Florida West Coast with sand in her shoes, Susan loves spending as much time as possible on the beach, reading, love spoiling her great nieces and nephews and spending time with her family and her soul mate.

Brenda Fishbaugh

(Eyepro – President)

Brenda became the president of Eye Pro in 1991 and has traveled all over the world exhibiting at trade shows and training salons on the importance of eye protection, along with promoting Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE DARK disposable eye protection.
Brenda and Eye Pro support several exotic animal rescue and conservation programs throughout the world. In addition to their endangered animal advocacy, Brenda, and her husband, Steve, enjoy kayaking, biking, and hiking, as well as photography.

Lisa Parsons

(Devoted Creations – Director of Brand Development)

Lisa Parsons is the Director of Brand Development for Devoted Creations family of brands. With over 16 years in the industry, Lisa brings her knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa has worked at the salon level managing a large chain of salons, which combines her training and brand concepts with real world experience. Lisa was also chosen as 2014 Island Sun Times “Person of the Year” making her the youngest industry professional to ever receive this honor. She was chosen for the award again in 2017 making her the first female recipient to achieve this prestigious honor twice.

Melinda Norton

(American Suntanning Association – President)

American Suntanning Association President Melinda Norton spends approximately two weeks per month lobbying Washington lawmakers, defending and promoting the indoor tanning industry’s scientifically supported position. As a professional woman in business and a salon owner for many years, Melinda Norton is the best candidate the industry could hope for to champion the interests of US salon owners.

© 2008-2019 Heartland Tanning, Inc.
800.554.8268 | 816.795.1414 | Fax 800.900.9390© 2008-2019 Heartland Tanning, Inc.
800.554.8268 | 816.795.1414 | Fax 800.900.9390

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