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What You'll See at
Agenda subject to change
VIBE 2025 AGENDA
FRIDAY JANUARY 24, 2025
7:30AM
CHECK-IN & BADGE PICK UP OPEN
OUTSIDE TAHOE AREA
* BREAKS AND LUNCH AT YOUR LEISURE ON YOUR OWN
8 AM TO 12 PM
SUN IS LIFE CERTIFICATION CLASS
*Must pre-register*Cost is $29
Hosted by Joe Schuster
WINDSOR
8 AM TO 5 PM
HEARTLAND SALE
​VIBE Limited Edition deals and special
TAHOE 1
8 AM TO 12 PM
NORVELL UNIVERSITY CERTIFICATION
*Must pre-register* Price varies by class
Hosted by Norvell Sunless
TAHOE II
10 AM TO 12 PM
OWNERS VIP DISCUSSION GROUP
For salon owners and managers to openly discuss topics at a round table.
TAHOE III
12 PM
NORVELL UNIVERSITY HANDS-ON CERTIFICATION
*By appointment only, must pre-register*
TAHOE II
2 PM TO 5 PM
EXHIBIT HALL OPEN
Located in the Reno Ballroom
1 PM TO 3 PM
DEVOTED CREATIONS
2025 Product Spotlight
WINDSOR
1:30 PM TO 2:30 PM
ESSENTIAL TIPS FOR TROUBLESHOOTING EQUIPMENT
Hosted by Heartland Technical Support
TAHOE III
3 PM TO 4 PM
SUN EVOLUTIONS
2025 Product Spotlight
WINDSOR
3:30 PM TO 4:30 PM
AUTO SUNLESS BOOTH ACADEMY
**Must pre-register**
TAHOE II
4 PM TO 6 PM
NEW SUNSHINE
2025 Product Spotlight
WINDSOR
7 PM TO 10 PM
MARDI GRAS WELCOME PARTY
Hosted by DEVOTED CREATIONS in the VooDoo Lounge
Mingle with other industry professionals while enjoying food, drinks, and entertainment. We encourage you to dress up but it is not required for attendance.
SATURDAY JANUARY 25, 2025
7:30 AM
BREAKFAST Sponsored by Sun Evolutions
Grab your badges if you haven't already and a bite to eat.
7:50 AM
OPENING REMARKS AND INTRODUCTIONS
Welcome to VIBE with Brad Henson
Emcee Joe Schuster
MAINSTAGE- VEGAS
8 AM
NEW WAYS SCIENCE SUPPORTS PROFESSIONAL TANNING
with ​Melinda Norton
AMERICAN SUNTAN ASSOCIATION
MAINSTAGE- VEGAS
8:30 AM
GLOW GETTERS: PROVEN STRATEGIES TO ATTRACT NEW CLIENTS
with Gracie French & Makayla Thomas
DEVOTED CREATIONS
MAINSTAGE- VEGAS
9 AM
BEING THE INFLUENCER BEHIND THE COUNTER: FOSTERING HONEST INTERACTIONS AND REAL CONNECTIONS FOR TODAY'S MODERN WORKFORCE
with Kylie Sinclair & Jessica Snider
NEW SUNSHINE
MAINSTAGE- VEGAS
9:45 PM
SOMETHING GREATER IS ALWAYS POSSIBLE
Keynote Speaker Devin Henderson
MAINSTAGE- VEGAS
11 AM
THE ART OF THE UPSELL: BOOSTING PROFITS WITH EVERY CLIENT INTERACTION
with Gina Jaeger
SUN EVOLUTIONS
MAINSTAGE- VEGAS
11:30 AM
MEMBERSHIP MASTERY: BUILDING LOYALTY & BOOSTING REVENUE WITH SUNLESS MEMBERSHIPS
with Brandon Cardinal
SUNLESS INC
MAINSTAGE- VEGAS
12 PM
LUNCH Sponsored by New Sunshine
1 PM
EXHIBIT HALL OPENS
Located in the Reno Ballroom
Open until 6 pm
CLASSES BEGIN
VEGAS ROOM
1 PM
THE PSYCHOLOGY OF MERCHANDISING: HOW TO INFLUENCE SALES WITH PRODUCT LAYOUTS
Hosted by Gina Jaeger & Vic Perrin
VEGAS ROOM
1:30 PM
BRAND BOLDLY: SMART STRATEGIES TO BUILD STRONG BRAND AWARENESS
Hosted by Victoria Cordes & Gracie French
VEGAS ROOM
2 PM
SALES POWERHOUSE: BUILDING A HIGH-PERFORMING TEAM THAT DRIVES RESULTS
Hosted by Jessica Stone
VEGAS ROOM
2:30 PM
SELLING SUNLESS: THE ULTIMATE GUIDE TO RETAIL, AND BOOSTING PROFITS
Hosted by Ivy Potter & Brandon Cardinal
VEGAS ROOM
3 PM
RED LIGHT THERAPY UNCOVERED: THE SCIENCE, BENEFITS, AND SELLING POWER OF PHOTOBIOMODULATION
Hosted by Kristin Smithers & Jerry Deveney
VEGAS ROOM
3:30 PM
HOSTING STELLAR IN-SALON EVENTS: FROM CONCEPT TO EXECUTION
Hosted by Amy Ringler & Makayla Thomas
VEGAS ROOM
4 PM
BEHAVIORS AND TECHNIQUES TO BE AN INFLUENCER BEHIND THE COUNTER
Hosted by Jessica Snider & Kylie Sinclair
VEGAS ROOM
4:30 PM
AMPLIFY YOUR REACH: SOCIAL MEDIA MARKETING AND AMBASSADOR PROGRAMS THAT WORK
Hosted by Gracie French
VEGAS ROOM
5:00 PM
FINAL GIVEAWAYS!
VEGAS ROOM
WINDSOR ROOM
1 PM
LEVEL UP YOUR SALON: ADDING VALUE WITH SPA SERVICES THAT ATTRACT AND RETAIN CLIENTS
Hosted by Jessica Stone & Heather Games
WINDSOR ROOM
1:30 PM
DESIGNING YOUR DREAM SALON: CREATING THE PERFECT BUILDOUT FOR EQUIPMENT AND FLOW
Hosted by Paul Manke
WINDSOR ROOM
2 PM
PROTECT YOUR BUSINESS: ESSENTIAL GUIDE TO SALON INSURANCE AND COVERAGE
Hosted by Natalea Platt of Insurtec
WINDSOR ROOM
2:30 PM
LANGUAGES OF APPRECIATION
Hosted by Jessica Snider & Kylie Sinclair
​WINDSOR ROOM
3 PM
BRIDGING THE SALES GAP: BOOSTING REVENUE WITH RETAIL ITEMS THAT SELL
Hosted by Jessica Stone
WINDSOR ROOM
3:30 PM
TRACKING SUCCESS: Q&A WITH TAN TRACK ON BOOSTING YOUR SALON'S EFFICIENCY
Hosted by Jeff Oaks TAN TRACK
WINDSOR ROOM
4 PM
KEEP IT SHINING: ESSENTIAL TIPS FOR SALON MAINTENANCE, LAMPS, AND PARTS
Hosted by Dimitra Theodoridis
WINDSOR ROOM
4:30 PM
MEDICAL GRADE RED LIGHT THERAPY: THE MOST PROFITABLE SERVICE FOR TANNING SALONS
Hosted by Justin Warren
WINDSOR ROOM
SHOW CLOSES AT 6 PM
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