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Agenda subject to change

VIBE 2025 AGENDA

FRIDAY JANUARY 24, 2025

7:30AM 
CHECK-IN & BADGE PICK UP OPEN
OUTSIDE TAHOE AREA
* BREAKS AND LUNCH AT YOUR LEISURE ON YOUR OWN

8 AM TO 12 PM
SUN IS LIFE CERTIFICATION CLASS
*Must pre-register*Cost is $29
Hosted by Joe Schuster
TAHOE II

8 AM TO 5 PM 
HEARTLAND SALE
​VIBE Limited Edition deals and special
TAHOE 1

8 AM TO 12 PM
NORVELL UNIVERSITY CERTIFICATION
*Must pre-register* Price varies by class
Hosted by Norvell Sunless
WINDSOR ROOM

10 AM TO 12 PM
OWNERS VIP DISCUSSION GROUP
For salon owners and managers to openly discuss topics at a round table. 
TAHOE III

12 PM
NORVELL UNIVERSITY HANDS-ON CERTIFICATION
*By appointment only, must pre-register*
WINDSOR ROOM

2 PM TO 5 PM 
EXHIBIT HALL OPEN
Located in the Reno Ballroom

1 PM TO 3 PM
DEVOTED CREATIONS
2025 Product Spotlight
TAHOE II

1:30 PM TO 2:30 PM
ESSENTIAL TIPS FOR TROUBLESHOOTING EQUIPMENT
Hosted by Heartland Technical Support
TAHOE III

3 PM TO 4 PM
SUN EVOLUTIONS
2025 Product Spotlight
TAHOE II

3:30 PM TO 4:30 PM
AUTO SUNLESS BOOTH ACADEMY
**Must pre-register**
Located in the Windsor Room

4 PM TO 6 PM
NEW SUNSHINE
2025 Product Spotlight
TAHOE II

7 PM TO 10 PM
MARDI GRAS WELCOME PARTY
Hosted by DEVOTED CREATIONS in the VooDoo Lounge
Mingle with other industry professionals while enjoying food, drinks, and entertainment. We encourage you to dress up but it is not required for attendance. 

SATURDAY JANUARY 25, 2025

7:30 AM 
BREAKFAST Sponsored by Sun Evolutions
Grab your badges if you haven't already and  a bite to eat. 

7:50 AM 
OPENING REMARKS AND INTRODUCTIONS
Welcome to VIBE with Brad Henson
Emcee Joe Schuster
MAINSTAGE- TAHOE

8 AM 
NEW WAYS SCIENCE SUPPORTS PROFESSIONAL TANNING
with ​Melinda Norton
AMERICAN SUNTAN ASSOCIATION 
MAINSTAGE- TAHOE

8:30 AM  
GLOW GETTERS: PROVEN STRATEGIES TO ATTRACT NEW CLIENTS
with Gracie French & Makayla Thomas 
DEVOTED CREATIONS
MAINSTAGE- TAHOE

9 AM
BEING THE INFLUENCER BEHIND THE COUNTER: FOSTERING HONEST INTERACTIONS AND REAL CONNECTIONS FOR TODAY'S MODERN WORKFORCE 
with Kylie Sinclair & Jessica Snider
NEW SUNSHINE
MAINSTAGE- TAHOE

9:45 PM
SOMETHING GREATER IS ALWAYS POSSIBLE
Keynote Speaker Devin Henderson
MAINSTAGE- TAHOE

11 AM 
THE ART OF THE UPSELL: BOOSTING PROFITS WITH EVERY CLIENT INTERACTION
 with Gina Jaeger
SUN EVOLUTIONS
MAINSTAGE- TAHOE

11:30 AM
MEMBERSHIP MASTERY: BUILDING LOYALTY & BOOSTING REVENUE WITH SUNLESS MEMBERSHIPS
with Brandon Cardinal
SUNLESS INC
MAINSTAGE- TAHOE

12 PM  
LUNCH Sponsored by New Sunshine
 

1 PM  
EXHIBIT HALL OPENS
Located in the Reno Ballroom
Open until 6 pm

CLASSES BEGIN

 

WINDSOR ROOM

1 PM  
THE PSYCHOLOGY OF MERCHANDISING: HOW TO INFLUENCE SALES WITH PRODUCT LAYOUTS
Hosted by Gina Jaeger & Vic Perrin
WINDSOR ROOM


1:30 PM  
BRAND BOLDLY: SMART STRATEGIES TO BUILD STRONG BRAND AWARENESS
Hosted by Victoria Cordes & Gracie French
WINDSOR ROOM


2 PM  
SELLING SUNLESS: THE ULTIMATE GUIDE TO RETAIL, AND BOOSTING PROFITS
Hosted by Ivy Potter & Brandon Cardinal
WINDSOR ROOM


2:30 PM  
LANGUAGES OF APPRECIATION
Hosted by Jessica Snider & Kylie Sinclair​
WINDSOR ROOM


3 PM  
RED LIGHT THERAPY UNCOVERED: THE SCIENCE, BENEFITS, AND SELLING POWER OF PHOTOBIOMODULATION
Hosted by Kristin Smithers & Jerry Deveney
WINDSOR ROOM


3:30 PM  
HOSTING STELLAR IN-SALON EVENTS: FROM CONCEPT TO EXECUTION
Hosted by Amy Ringler & Makayla Thomas
WINDSOR ROOM


4 PM  
BEHAVIORS AND TECHNIQUES TO BE AN INFLUENCER BEHIND THE COUNTER
Hosted by Jessica Snider & Kylie Sinclair
WINDSOR ROOM


4:30 PM
SALES POWERHOUSE: BUILDING A HIGH-PERFORMING TEAM THAT DRIVES RESULTS
Hosted by Jessica Stone
WINDSOR ROOM  


5:00 PM  
AMPLIFY YOUR REACH: SOCIAL MEDIA MARKETING AND AMBASSADOR PROGRAMS THAT WORK
Hosted by Gracie French
WINDSOR ROOM

 

CROMWELL ROOM

1 PM  
LEVEL UP YOUR SALON: ADDING VALUE WITH SPA SERVICES THAT ATTRACT AND RETAIN CLIENTS
Hosted by Jessica Stone & Heather Games
CROMWELL ROOM


1:30 PM  
DESIGNING YOUR DREAM SALON: CREATING THE PERFECT BUILDOUT FOR EQUIPMENT AND FLOW
Hosted by Paul Manke
CROMWELL ROOM



2 PM  
PROTECT YOUR BUSINESS: ESSENTIAL GUIDE TO SALON INSURANCE AND COVERAGE
Hosted by Natalea Platt of Insurtec
CROMWELL ROOM

2:30 PM  
PAIN TO GAIN: CONSULTATIVE SELLING STRATEGIES FOR WELLNESS PACKAGES IN YOUR SALON
Hosted by Kristin Jackson
CROMWELL ROOM

3 PM  
BRIDGING THE SALES GAP: BOOSTING REVENUE WITH RETAIL ITEMS THAT SELL
Hosted by Jessica Stone
CROMWELL ROOM




3:30 PM  
TRACKING SUCCESS: Q&A WITH TAN TRACK ON BOOSTING YOUR SALON'S EFFICIENCY
Hosted by Jeff Oaks TAN TRACK
CROMWELL ROOM

4 PM  
KEEP IT SHINING: ESSENTIAL TIPS FOR SALON MAINTENANCE, LAMPS, AND PARTS
Hosted by Dimitra Theodoridis
CROMWELL ROOM


4:30 PM  
MEDICAL GRADE RED LIGHT THERAPY: THE MOST PROFITABLE SERVICE FOR TANNING SALONS
Hosted by Justin Warren
CROMWELL ROOM






SHOW CLOSES AT 6 PM


 

EXHIBITS

See what's trending from the biggest names in the industry. 

certifications

Getting started or stepping up your game. Get the certification you need to succeed. 

new products

Learn firsthand about NEW 2025 product releases and how to leverage them in your salon. 

training & education

Learn from Industry professionals tips to make 2025 your best year yet and motivation to make it happen. 

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